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To Self-Update or Not: That Is The Question

Congratulations! You’ve just purchased a quality Content Management System (or CMS, now that you’re familiar with the lingo) that allows you to update your website at the click of a mouse. You can update any time, anywhere and anyone can do it. Easy, right? But that might be the problem. Just because you can update any time and anywhere, doesn’t mean you necessarily should. Let’s take a look at some of the pros and cons to self-updating and if it’s a good option for you and your business, or if you should consider hiring someone else to manage your web content.

Here’s the deal: when you purchase a CMS, generally all of your content is uploaded to your website by the agency you hired (it’s included in the price). But information changes, employees get hired (or fired), career opportunities open up…you get the gist. When that happens, someone has to be in charge of those updates. This is where the conundrum begins.

The Pros
Let’s examine why self-updating could be a good option first.

  • Self-updates allow you to learn the software associated with your website. It gives you ultimate control over what goes onto the site and familiarizes you with the CMS and what kind of user experience it offers, that way you always have the option to show someone else how it works without having to call in the big dogs.
  • You can update any time and from anywhere and you don’t have to rely on a managing party. Also, you won’t have to worry about waiting behind a line of other clients, who likely have similar needs to yours.

The Cons
Ok, there are some good arguments about why to DIY, but how about why you might need to hire someone.

  • If you decide to self-update you will either have to delegate that responsibility or hire someone. If you have to delegate the responsibility, it adds to his or her workload, and if you choose to hire someone, it certainly adds a hefty price tag (in that case, is it just worth paying to outsource?).
  • Updating your own content also requires diligence. If you don’t have the time, willingness, or inclination to update regularly, your CMS is rendered worthless. In addition, it makes your business look unprofessional if you have a blog post from six months ago or a job posting that everyone knows you already filled.
  • If you’re not a professional writer, you might want to avoid self-updating. The only thing worse than bad copy is bad design. Do yourself a favor and leave writing to the professionals. The words you choose reflect on your business immensely and clients and potential customers can smell cheap from a mile away.

Many companies offer both solutions when you purchase a CMS. If you’re unsure about which option is best for you, we recommend buying the first six month to one year of managed updating, so your website utilizes all the perks of a custom CMS and can knock the socks off the competition.

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